Hi, I’m Lucas, and I love
Crafting Stories Through Design & Strategy
Years of Experience in
My Work
Digital Campaigns
Developed and executed creative content across email, social, and paid media channels — maintaining visual consistency with the GSO’s brand and increasing multi-concert ticket sales by 22%.
Maintained and enhanced both the frontend and backend of greenvillesymphony.org, ensuring a stable, high-performing website designed to guide audiences toward purchasing tickets and subscribing to concert series.
Graphic Design
Created digital and print marketing collateral for Greenville Symphony concerts, ensuring all materials aligned with both the Symphony’s brand standards and those of licensing partners such as Disney/Lucasfilm and Warner Bros.
Video
Led the creative ideation, direction, and development of promotional, social media, and event videos for the orchestra. Responsibilities included generating concepts, writing scripts, scouting locations, assisting with on-site production alongside a video agency, and editing in Adobe Premiere Pro.
Milliken & Company
Digital Experience Platform Redesign
Led creative content for the consolidation of 10+ digital properties. Oversaw design standards and built modern, data-driven templates improving user experience and visual cohesion.
Contributed to building a website that incorporated audience-focused design, helping users from a wide range of industries quickly understand how our products fit their needs. In addition, I crafted the digital visual identity for the sustainability area of the site, elevating the company’s presence within the manufacturing industry.
Designed, developed, and launched this website in just two weeks, delivering a functional, reliable, and polished experience under a tight deadline. Built entirely with WordPress and Elementor, I created custom widgets, reusable sections, and flexible page templates to empower content editors and streamline future updates.
Global B2B Campaigns
Produced branded digital content and visual guidelines supporting global re-engagement campaigns that generated $2M+ in attributed revenue.
Collaborated with a multidisciplinary team of designers, engineers, and developers to develop a fully responsive website, shape the brand’s digital visual identity, and designed product pages.
Consulting Clients (Selection)
Web & Brand Design
Designed and launched WordPress and Shopify sites alongside brand identities for clients across higher education and small business sectors, focusing on cohesive visuals and lead-driven content.
